Service Specials
Now Offering: Mobile Service!
When you buy 3 select tires
Offer valid on eligible Goodyear®, Cooper®, Kelly®, Continental, General, Falken, Hankook, Toyo®, Pirelli, Uniroyal®, Yokohama®, and Nitto® tires, and other sel
Read MoreFluid Exchange
On Any Two Services: transmission fluid exchange, brake fluid exchange, power steering exchange, fuel indicator service, coolant exchange
Complimentary Brake Inspection
Complimentary brake inspection performed by an expert technician.
Wild Card
Ford Pickup & Delivery
When you need service, your dealer will pick up your vehicle, service it at the dealership, and deliver it back to you. It’s complimentary and available at part
Read MoreFind a better price within 30 days, and we’ll beat it on 17 major brands for all makes and models.
The Works
Battery Test
Be sure you have the starting power you need.
Motorcraft® Warranty
Motorcraft parts are covered for a full two years with unlimited mileage. Even limited labor costs are included.*
Earn Ford Rewards Points!*
You can earn Ford Rewards Points on vehicle service & maintenance then redeem your points for service, parts, and accessories! Members can earn 10 points pe
Read MoreFord Parts Warranty
Ford Parts are covered for a full two years with unlimited mileage. Even limited labor costs are included.*
Welcome to Portage Ford: Your Local Ford Experts in Portage, WI
At Portage Ford, we believe in "big city" selection paired with true "hometown" service. We are proud to serve our friends and neighbors in Portage, Baraboo, Wisconsin Dells, Waunakee, Pardeeville, and Lodi with a dealership experience that feels like home.
A Better Way to Find Your Next Ford
Portage Ford is dedicated to being the premier automotive home for the Portage community. Our showroom isn't just a place to buy a car; it's where you'll find a hand-picked inventory of new Ford models and high-quality pre-owned vehicles that we stand behind.
- The Latest From Ford: Explore the newest models packed with the technology and safety features you've been waiting for.
- Reliable Pre-Owned Options: Every used vehicle is thoroughly inspected to ensure it meets our high standards for reliability.
- A Relaxed Atmosphere: Our team is here to help, not to pressure, making the drive from Baraboo or Wisconsin Dells well worth it.
We believe in fair, competitive pricing from the start. That's why so many shoppers from across the region choose us when they want a transparent and stress-free car-buying journey.
Ford Financing Tailored to Your Life
When you've found the right vehicle, our auto financing team is here to make the numbers work for you. We help drivers from Waunakee to Pardeeville navigate the paperwork with ease, explaining every loan or lease option in plain English.
- Expert Advice: We’ll walk you through the pros and cons of leasing versus buying so you can decide with confidence.
- Customized Payment Plans: We work with a variety of lenders to secure terms that fit your unique monthly budget.
- Full-Service Support: From protecting your investment with extended coverage to final signatures, we handle the details.
Our goal is to help you make an informed decision that fits your lifestyle perfectly. Let's get you on the road.
Rooted in Portage: More Than Just a Dealership
We take immense pride in our local impact. Through initiatives like the Portage Warrior Fund and our annual Stuff A Sleigh Fun Run, we’re committed to supporting the organizations that make Portage great.
- Giving Back: We actively support local non-profits and community-led events.
- Local Hospitality: You’ll receive the same warm, hometown welcome whether it’s your first visit or your fiftieth.
- A Modern Experience: Enjoy our clean, comfortable facility designed with your convenience in mind.
Whether you're visiting from Lodi for the first time or you're a regular from Pardeeville, we promise to treat you like family every single time.
Common Questions About Portage Ford
What kind of selection can I find at Portage Ford?
We maintain a diverse inventory to match the needs of our Portage neighbors. Whether you need a work-ready Ford F-150, a spacious Explorer for family trips, or a fuel-efficient Escape for your commute, we have a wide range of trims and colors. We also carry a rotating selection of high-quality pre-owned cars at various price points to ensure there's something for everyone in the Portage, Baraboo, and Wisconsin Dells area.
Which Ford models are popular in the Portage area?
Drivers around Portage, WI often look for power and versatility. The Ford F-150 is a local staple for its incredible capability. We also see many families in Waunakee and Pardeeville opting for the Explorer due to its extra seating and cargo room. For those looking for something nimble and efficient for local errands, the Ford Escape is a very popular choice.
Can I start the financing process online?
Absolutely! We value your time. You can use our secure online application to get pre-approved from your own home. This gives you a clear picture of your budget before you visit us in Portage. Our team works with a wide range of credit situations to find a plan that actually fits your life.
Do you use genuine parts for maintenance?
Yes. We believe your Ford deserves the best, which is why our service center exclusively uses genuine Ford OEM parts. These parts are designed specifically for your vehicle, ensuring it continues to run safely and reliably for years to come on the roads of Portage, Lodi, and beyond.
Is Portage Ford easy to get to?
We are centrally located in Portage, WI, making us an easy trip for customers throughout the county. We love seeing new and familiar faces alike! If you are driving in from Baraboo or Pardeeville, feel free to give us a call before you head over so we can have your vehicle of interest ready for you.
Still have questions or ready to see a vehicle in person? Our friendly team at Portage Ford is ready to help you find exactly what you're looking for.